"Here at Work Ready Graduates we create CPD accredited MicroLearning modules which cover key employability topics such as leadership, resilience, confidence and communication skills (meaning users automatically receive certification upon completion of the course, and is recognised by employers). These modules are two hours in length, but are broken up into bite-size chunks of content which is more stimulating and also enables quicker retention. Additionally, they feature an aesthetic visual layout, combined with interactive quizzing and employer interviews from a range of global companies such as 3M, Disney, LinkedIn, L’Oréal and Facebook to name a few."
Our Personal Branding MicroLearning module aims to encourage students and graduates to view
themselves as a product or brand that employers want to work with. The module discusses the ways students can define their brand, USP and vision before exploring the marketing and PR techniques they can use to make their personal brands come alive. This interactive MicroLearning module also explores the ways they can set goals and measure their success, before looking at the future steps they can take on their self-development journey.
This module is CPD accredited, providing students with professional certification upon completion, and features interviews from senior figures at some of the UK’s biggest compa
Chapter 1- Why do I need self-branding? What is it?
1.1- Defining Personal Branding
1.2- Defining Your USP
1.3- The Importance of Strategy
1.4- Employer interview – How Personal Branding Can Improve Your Employability
1.5- Interactive Test
Chapter 2- Your self-branding tool kit
2.1- Adopting PR Strategies
2.2- The Power of Social Media
2.3- Using Digital Marketing Techniques
2.4- Exploring Your Personal Network
2.5- Employer Opinion
Chapter 3- Growing your audience
3.1- Getting Into The Head of Your Audience
3.2- Creating Meaningful Relationships
3.3- The Importance of Trust and Loyalty
3.4- Measuring Your Success
Chapter 4- Creating your brand
4.1- Viewing ‘You’ as a Product
4.2- Goals and Vision
4.3- Power of Influence
4.4- Creating Followers
4.5- Employer Interview
Chapter 5- Summary/ Next steps
5.1- Creating an Action Plan
5.2- Employer Last Word
5.3- Further Reading
5.4- Course Summary
In order to access this module you must be a member of EconSoc, follow us on Facebook and we will distribute your unique password to access the module!